Negotiation Guide
Opening Offer
$27,273
Fair Price
$28,773
Walk Away Above
$29,156
- • Recent buyers paid ~$549 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$26,586
Est. Invoice$27,472
Holdback (est.)$886
MSRP (Sticker)$29,540
Asking Price$29,060
Markup-$480
Est. Dealer Margin on This Car$2,474
Percentile58% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold426
Avg Markup-$549
Median Markup-$486
Best Deal-$902
Worst Deal-$297
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)-$862
Avg Markup (Niro)-$512
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$715
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
-$884$29,42647d
Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52915d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46347d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35147d
Garvey KiaQueensbury, NY
-$837$29,46829d
Kia of KinstonKinston, NC
-$835$29,33036d
Rountree-Moore KiaLake City, FL
-$835$29,33036d
Jenkins Kia of GainesvilleGainesville, FL
-$835$29,33031d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33036d
Kia Country of SavannahSavannah, GA
-$835$29,33036d