Negotiation Guide
Opening Offer
$27,781
Fair Price
$29,281
Walk Away Above
$29,651
- • Recent buyers paid ~$549 below MSRP
- • Sitting 49 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$27,018
Est. Invoice$27,919
Holdback (est.)$901
MSRP (Sticker)$30,020
Asking Price$29,486
Markup-$534
Est. Dealer Margin on This Car$2,468
Percentile36% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold442
Avg Markup-$549
Median Markup-$486
Best Deal-$902
Worst Deal-$312
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory375 vehicles
Avg Markup (All Models)-$855
Avg Markup (Niro)-$591
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$935
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
-$884$29,42649d
Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52917d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46349d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35149d
Garvey KiaQueensbury, NY
-$837$29,46831d
Kia of KinstonKinston, NC
-$835$29,33038d
Jenkins Kia of GainesvilleGainesville, FL
-$835$29,33033d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33038d
Rountree-Moore KiaLake City, FL
-$835$29,33038d
Kia Country of SavannahSavannah, GA
-$835$29,33038d