Negotiation Guide
Opening Offer
$27,600
Fair Price
$29,100
Walk Away Above
$29,470
- • Recent buyers paid ~$548 below MSRP
- • Sitting 51 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$26,856
Est. Invoice$27,751
Holdback (est.)$895
MSRP (Sticker)$29,840
Asking Price$29,336
Markup-$504
Est. Dealer Margin on This Car$2,480
Percentile39% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold446
Avg Markup-$548
Median Markup-$486
Best Deal-$902
Worst Deal-$312
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory144 vehicles
Avg Markup (All Models)-$832
Avg Markup (Niro)-$504
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$864
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
-$884$29,42651d
Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52919d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46351d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35151d
Garvey KiaQueensbury, NY
-$837$29,46833d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33040d
Kia of KinstonKinston, NC
-$835$29,33040d
Jenkins Kia of GainesvilleGainesville, FL
-$835$29,33035d
Rountree-Moore KiaLake City, FL
-$835$29,33040d
Kia Country of SavannahSavannah, GA
-$835$29,33040d