Negotiation Guide
Opening Offer
$27,086
Fair Price
$28,586
Walk Away Above
$28,958
- • Recent buyers paid ~$549 below MSRP
- • Sitting 50 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$26,397
Est. Invoice$27,277
Holdback (est.)$880
MSRP (Sticker)$29,330
Asking Price$28,868
Markup-$462
Est. Dealer Margin on This Car$2,471
Percentile73% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold442
Avg Markup-$549
Median Markup-$486
Best Deal-$902
Worst Deal-$312
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory129 vehicles
Avg Markup (All Models)-$679
Avg Markup (Niro)-$471
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$757
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
-$884$29,42650d
Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52918d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46350d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35150d
Garvey KiaQueensbury, NY
-$837$29,46832d
Kia of KinstonKinston, NC
-$835$29,33039d
Jenkins Kia of GainesvilleGainesville, FL
-$835$29,33034d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33039d
Rountree-Moore KiaLake City, FL
-$835$29,33039d
Kia Country of SavannahSavannah, GA
-$835$29,33039d