Negotiation Guide
Opening Offer
$27,122
Fair Price
$28,622
Walk Away Above
$29,001
- • Recent buyers paid ~$548 below MSRP
- • Sitting 48 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$26,442
Est. Invoice$27,323
Holdback (est.)$881
MSRP (Sticker)$29,380
Asking Price$28,954
Markup-$426
Est. Dealer Margin on This Car$2,512
Percentile85% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold384
Avg Markup-$548
Median Markup-$486
Best Deal-$902
Worst Deal-$312
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory170 vehicles
Avg Markup (All Models)-$760
Avg Markup (Niro)-$522
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$768
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
-$884$29,42648d
Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52916d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46348d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35148d
Garvey KiaQueensbury, NY
-$837$29,46830d
Kia of KinstonKinston, NC
-$835$29,33037d
Rountree-Moore KiaLake City, FL
-$835$29,33037d
Jenkins Kia of GainesvilleGainesville, FL
-$835$29,33032d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33037d
Kia Country of SavannahSavannah, GA
-$835$29,33037d