Negotiation Guide
Opening Offer
$27,737
Fair Price
$29,237
Walk Away Above
$29,511
- • Recent buyers paid ~$548 below MSRP
Price Breakdown
Est. Dealer Cost$26,807
Est. Invoice$27,700
Holdback (est.)$894
MSRP (Sticker)$29,785
Asking Price$29,289
Markup-$496
Est. Dealer Margin on This Car$2,483
Percentile49% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold446
Avg Markup-$548
Median Markup-$486
Best Deal-$902
Worst Deal-$312
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory371 vehicles
Avg Markup (All Models)-$911
Avg Markup (Niro)-$732
% Below MSRP49%
Avg Days to Sell33 days
Avg Sold Markup-$850
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
-$884$29,42651d
Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52919d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46351d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35151d
Garvey KiaQueensbury, NY
-$837$29,46833d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33040d
Kia of KinstonKinston, NC
-$835$29,33040d
Jenkins Kia of GainesvilleGainesville, FL
-$835$29,33035d
Rountree-Moore KiaLake City, FL
-$835$29,33040d
Kia Country of SavannahSavannah, GA
-$835$29,33040d