Negotiation Guide
Opening Offer
$27,864
Fair Price
$29,364
Walk Away Above
$29,722
- • Recent buyers paid ~$549 below MSRP
- • Sitting 42 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$27,072
Est. Invoice$27,974
Holdback (est.)$902
MSRP (Sticker)$30,080
Asking Price$29,537
Markup-$543
Est. Dealer Margin on This Car$2,465
Percentile34% of inventory is priced lower
Days on Lot42 days
What Others Paid (Last 30 Days)
Cars Sold426
Avg Markup-$549
Median Markup-$486
Best Deal-$902
Worst Deal-$297
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory222 vehicles
Avg Markup (All Models)-$1,125
Avg Markup (Niro)-$611
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$1,001
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
-$884$29,42647d
Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52915d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46347d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35147d
Garvey KiaQueensbury, NY
-$837$29,46829d
Kia of KinstonKinston, NC
-$835$29,33036d
Rountree-Moore KiaLake City, FL
-$835$29,33036d
Jenkins Kia of GainesvilleGainesville, FL
-$835$29,33031d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33036d
Kia Country of SavannahSavannah, GA
-$835$29,33036d