Negotiation Guide
Opening Offer
$26,988
Fair Price
$28,488
Walk Away Above
$28,866
- • Recent buyers paid ~$548 below MSRP
- • Sitting 48 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$26,321
Est. Invoice$27,198
Holdback (est.)$877
MSRP (Sticker)$29,245
Asking Price$28,503
Markup-$742
Est. Dealer Margin on This Car$2,183
Percentile25% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold384
Avg Markup-$548
Median Markup-$486
Best Deal-$902
Worst Deal-$312
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory213 vehicles
Avg Markup (All Models)-$1,189
Avg Markup (Niro)-$850
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$1,136
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
-$884$29,42648d
Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52916d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46348d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35148d
Garvey KiaQueensbury, NY
-$837$29,46830d
Kia of KinstonKinston, NC
-$835$29,33037d
Rountree-Moore KiaLake City, FL
-$835$29,33037d
Jenkins Kia of GainesvilleGainesville, FL
-$835$29,33032d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33037d
Kia Country of SavannahSavannah, GA
-$835$29,33037d