Negotiation Guide
Opening Offer
$27,532
Fair Price
$29,032
Walk Away Above
$29,306
- • Recent buyers paid ~$548 below MSRP
Price Breakdown
Est. Dealer Cost$26,622
Est. Invoice$27,509
Holdback (est.)$887
MSRP (Sticker)$29,580
Asking Price$29,215
Markup-$365
Est. Dealer Margin on This Car$2,593
Percentile89% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold384
Avg Markup-$548
Median Markup-$486
Best Deal-$902
Worst Deal-$312
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory615 vehicles
Avg Markup (All Models)-$506
Avg Markup (Niro)-$354
% Below MSRP48%
Avg Days to Sell31 days
Avg Sold Markup-$553
Cheaper Niro LX Inventory
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Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52916d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46348d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35148d
Garvey KiaQueensbury, NY
-$837$29,46830d
Kia of KinstonKinston, NC
-$835$29,33037d
Rountree-Moore KiaLake City, FL
-$835$29,33037d
Jenkins Kia of GainesvilleGainesville, FL
-$835$29,33032d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33037d
Kia Country of SavannahSavannah, GA
-$835$29,33037d