Negotiation Guide
Opening Offer
$27,567
Fair Price
$29,067
Walk Away Above
$29,441
- • Recent buyers paid ~$549 below MSRP
- • Sitting 50 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$26,834
Est. Invoice$27,728
Holdback (est.)$894
MSRP (Sticker)$29,815
Asking Price$29,314
Markup-$501
Est. Dealer Margin on This Car$2,481
Percentile44% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold442
Avg Markup-$549
Median Markup-$486
Best Deal-$902
Worst Deal-$312
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory129 vehicles
Avg Markup (All Models)-$679
Avg Markup (Niro)-$471
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$757
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
-$884$29,42650d
Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52918d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46350d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35150d
Garvey KiaQueensbury, NY
-$837$29,46832d
Kia of KinstonKinston, NC
-$835$29,33039d
Jenkins Kia of GainesvilleGainesville, FL
-$835$29,33034d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33039d
Rountree-Moore KiaLake City, FL
-$835$29,33039d
Kia Country of SavannahSavannah, GA
-$835$29,33039d