Negotiation Guide
Opening Offer
$27,233
Fair Price
$28,733
Walk Away Above
$29,106
- • Recent buyers paid ~$548 below MSRP
- • Sitting 52 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$26,532
Est. Invoice$27,416
Holdback (est.)$884
MSRP (Sticker)$29,480
Asking Price$28,737
Markup-$743
Est. Dealer Margin on This Car$2,205
Percentile25% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold446
Avg Markup-$548
Median Markup-$486
Best Deal-$902
Worst Deal-$312
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)-$1,132
Avg Markup (Niro)-$743
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,180
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
-$884$29,42652d
Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52920d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46352d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35152d
Garvey KiaQueensbury, NY
-$837$29,46834d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33041d
Kia of KinstonKinston, NC
-$835$29,33041d
Jenkins Kia of GainesvilleGainesville, FL
-$835$29,33036d
Rountree-Moore KiaLake City, FL
-$835$29,33041d
Kia Country of SavannahSavannah, GA
-$835$29,33041d