Negotiation Guide
Opening Offer
$27,227
Fair Price
$28,727
Walk Away Above
$29,096
- • Recent buyers paid ~$548 below MSRP
- • Sitting 51 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$26,519
Est. Invoice$27,402
Holdback (est.)$884
MSRP (Sticker)$29,465
Asking Price$28,981
Markup-$484
Est. Dealer Margin on This Car$2,463
Percentile56% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold446
Avg Markup-$548
Median Markup-$486
Best Deal-$902
Worst Deal-$312
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory818 vehicles
Avg Markup (All Models)-$1,025
Avg Markup (Niro)-$729
% Below MSRP47%
Avg Days to Sell35 days
Avg Sold Markup-$1,062
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
-$884$29,42651d
Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52919d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46351d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35151d
Garvey KiaQueensbury, NY
-$837$29,46833d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33040d
Kia of KinstonKinston, NC
-$835$29,33040d
Jenkins Kia of GainesvilleGainesville, FL
-$835$29,33035d
Rountree-Moore KiaLake City, FL
-$835$29,33040d
Kia Country of SavannahSavannah, GA
-$835$29,33040d