Negotiation Guide
Opening Offer
$27,001
Fair Price
$28,501
Walk Away Above
$28,863
- • Recent buyers paid ~$549 below MSRP
- • Sitting 48 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$26,303
Est. Invoice$27,179
Holdback (est.)$877
MSRP (Sticker)$29,225
Asking Price$28,780
Markup-$445
Est. Dealer Margin on This Car$2,478
Percentile82% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold442
Avg Markup-$549
Median Markup-$486
Best Deal-$902
Worst Deal-$312
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory251 vehicles
Avg Markup (All Models)-$782
Avg Markup (Niro)-$597
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$867
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
-$884$29,42648d
Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52916d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46348d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35148d
Garvey KiaQueensbury, NY
-$837$29,46830d
Kia of KinstonKinston, NC
-$835$29,33037d
Jenkins Kia of GainesvilleGainesville, FL
-$835$29,33033d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33037d
Rountree-Moore KiaLake City, FL
-$835$29,33037d
Kia Country of SavannahSavannah, GA
-$835$29,33037d