Negotiation Guide
Opening Offer
$27,632
Fair Price
$29,132
Walk Away Above
$29,406
- • Recent buyers paid ~$548 below MSRP
Price Breakdown
Est. Dealer Cost$26,712
Est. Invoice$27,602
Holdback (est.)$890
MSRP (Sticker)$29,680
Asking Price$29,201
Markup-$479
Est. Dealer Margin on This Car$2,489
Percentile63% of inventory is priced lower
Days on Lot36 days
What Others Paid (Last 30 Days)
Cars Sold446
Avg Markup-$548
Median Markup-$486
Best Deal-$902
Worst Deal-$312
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory244 vehicles
Avg Markup (All Models)-$825
Avg Markup (Niro)-$509
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$803
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
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Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52920d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46352d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35152d
Garvey KiaQueensbury, NY
-$837$29,46834d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33041d
Kia of KinstonKinston, NC
-$835$29,33041d
Jenkins Kia of GainesvilleGainesville, FL
-$835$29,33036d
Rountree-Moore KiaLake City, FL
-$835$29,33041d
Kia Country of SavannahSavannah, GA
-$835$29,33041d