Negotiation Guide
Opening Offer
$27,020
Fair Price
$28,520
Walk Away Above
$28,902
- • Recent buyers paid ~$549 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$26,357
Est. Invoice$27,235
Holdback (est.)$879
MSRP (Sticker)$29,285
Asking Price$28,560
Markup-$725
Est. Dealer Margin on This Car$2,204
Percentile29% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold426
Avg Markup-$549
Median Markup-$486
Best Deal-$902
Worst Deal-$297
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory305 vehicles
Avg Markup (All Models)-$1,049
Avg Markup (Niro)-$777
% Below MSRP52%
Avg Days to Sell29 days
Avg Sold Markup-$1,195
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
-$884$29,42647d
Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52915d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46347d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35147d
Garvey KiaQueensbury, NY
-$837$29,46829d
Kia of KinstonKinston, NC
-$835$29,33036d
Rountree-Moore KiaLake City, FL
-$835$29,33036d
Jenkins Kia of GainesvilleGainesville, FL
-$835$29,33031d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33036d
Kia Country of SavannahSavannah, GA
-$835$29,33036d