Negotiation Guide
Opening Offer
$30,396
Fair Price
$31,896
Walk Away Above
$32,363
- • Recent buyers paid ~$688 below MSRP
- • Sitting 49 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$29,547
Est. Invoice$30,532
Holdback (est.)$985
MSRP (Sticker)$32,830
Asking Price$31,926
Markup-$904
Est. Dealer Margin on This Car$2,379
Percentile17% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold3297
Avg Markup-$688
Median Markup-$646
Best Deal-$1,177
Worst Deal-$303
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory365 vehicles
Avg Markup (All Models)-$1,131
Avg Markup (K5)-$896
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$1,227
Cheaper K5 GT-Line FWD Inventory
Kia AutosportPensacola, FL
-$1,166$32,18949d
Dothan KiaDothan, AL
-$1,165$32,06049d
Carriage Kia of WoodstockWoodstock, GA
-$1,162$32,05349d
Merced KiaMerced, CA
-$1,156$32,21949d
Ottawa KiaOttawa, IL
-$1,156$32,21449d
Dyer KiaLake Wales, FL
-$1,152$31,99849d
Kia AutosportPensacola, FL
-$1,152$32,00349d
Classic KiaBeaumont, TX
-$1,147$32,28849d
Kia Country of SavannahSavannah, GA
-$1,144$31,96149d
Orr Kia of ShreveportShreveport, LA
-$1,140$32,06049d