Negotiation Guide
Opening Offer
$30,478
Fair Price
$31,978
Walk Away Above
$32,452
- • Recent buyers paid ~$688 below MSRP
- • Sitting 50 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$29,633
Est. Invoice$30,620
Holdback (est.)$988
MSRP (Sticker)$32,925
Asking Price$32,019
Markup-$906
Est. Dealer Margin on This Car$2,387
Percentile16% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold3297
Avg Markup-$688
Median Markup-$646
Best Deal-$1,177
Worst Deal-$303
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory147 vehicles
Avg Markup (All Models)-$1,048
Avg Markup (K5)-$944
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,038
Cheaper K5 GT-Line FWD Inventory
Kia AutosportPensacola, FL
-$1,166$32,18950d
Dothan KiaDothan, AL
-$1,165$32,06050d
Carriage Kia of WoodstockWoodstock, GA
-$1,162$32,05350d
Merced KiaMerced, CA
-$1,156$32,21950d
Ottawa KiaOttawa, IL
-$1,156$32,21450d
Dyer KiaLake Wales, FL
-$1,152$31,99850d
Kia AutosportPensacola, FL
-$1,152$32,00350d
Classic KiaBeaumont, TX
-$1,147$32,28850d
Kia Country of SavannahSavannah, GA
-$1,144$31,96150d
Orr Kia of ShreveportShreveport, LA
-$1,140$32,06050d