Negotiation Guide
Opening Offer
$29,706
Fair Price
$31,206
Walk Away Above
$31,693
- • Recent buyers paid ~$763 below MSRP
- • Sitting 53 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$28,962
Est. Invoice$29,927
Holdback (est.)$965
MSRP (Sticker)$32,180
Asking Price$31,321
Markup-$859
Est. Dealer Margin on This Car$2,359
Percentile33% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold1590
Avg Markup-$763
Median Markup-$760
Best Deal-$1,227
Worst Deal-$341
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory304 vehicles
Avg Markup (All Models)-$1,199
Avg Markup (K5)-$877
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,326
Cheaper K5 GT-Line AWD Inventory
Kia of AmarilloAmarillo, TX
-$1,229$33,88153d
Cumberland KiaCookeville, TN
-$1,196$33,72953d
Kia Country of SavannahSavannah, GA
-$1,190$33,49553d
Lou Fusz Kia of EvansvilleEvansville, IN
-$1,186$33,67953d
Griffin KiaMeadville, PA
-$1,186$33,67953d
Merced KiaMerced, CA
-$1,186$33,67953d
Fred Anderson Kia of GreenvilleGreenville, SC
-$1,178$33,44253d
Kia of AndersonPendleton, SC
-$1,172$33,71853d
Kia of LynchburgLynchburg, VA
-$1,169$33,39653d
Group 1 Kia Hub CityLubbock, TX
-$1,169$33,39653d