Negotiation Guide
Opening Offer
$30,572
Fair Price
$32,072
Walk Away Above
$32,546
- • Recent buyers paid ~$688 below MSRP
- • Sitting 50 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$29,718
Est. Invoice$30,709
Holdback (est.)$991
MSRP (Sticker)$33,020
Asking Price$32,197
Markup-$823
Est. Dealer Margin on This Car$2,479
Percentile28% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold3297
Avg Markup-$688
Median Markup-$646
Best Deal-$1,177
Worst Deal-$303
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory141 vehicles
Avg Markup (All Models)-$925
Avg Markup (K5)-$593
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$827
Cheaper K5 GT-Line FWD Inventory
Kia AutosportPensacola, FL
-$1,166$32,18950d
Dothan KiaDothan, AL
-$1,165$32,06050d
Carriage Kia of WoodstockWoodstock, GA
-$1,162$32,05350d
Merced KiaMerced, CA
-$1,156$32,21950d
Ottawa KiaOttawa, IL
-$1,156$32,21450d
Dyer KiaLake Wales, FL
-$1,152$31,99850d
Kia AutosportPensacola, FL
-$1,152$32,00350d
Classic KiaBeaumont, TX
-$1,147$32,28850d
Kia Country of SavannahSavannah, GA
-$1,144$31,96150d
Orr Kia of ShreveportShreveport, LA
-$1,140$32,06050d