Negotiation Guide
Opening Offer
$27,364
Fair Price
$28,864
Walk Away Above
$29,325
- • Recent buyers paid ~$689 below MSRP
- • Sitting 48 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$26,807
Est. Invoice$27,700
Holdback (est.)$894
MSRP (Sticker)$29,785
Asking Price$28,903
Markup-$882
Est. Dealer Margin on This Car$2,097
Percentile20% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold2914
Avg Markup-$689
Median Markup-$646
Best Deal-$1,177
Worst Deal-$303
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory600 vehicles
Avg Markup (All Models)-$969
Avg Markup (K5)-$916
% Below MSRP29%
Avg Days to Sell39 days
Avg Sold Markup-$987
Cheaper K5 GT-Line FWD Inventory
Kia AutosportPensacola, FL
-$1,166$32,18948d
Dothan KiaDothan, AL
-$1,165$32,06048d
Carriage Kia of WoodstockWoodstock, GA
-$1,162$32,05348d
Merced KiaMerced, CA
-$1,156$32,21948d
Ottawa KiaOttawa, IL
-$1,156$32,21448d
Dyer KiaLake Wales, FL
-$1,152$31,99848d
Kia AutosportPensacola, FL
-$1,152$32,00348d
Classic KiaBeaumont, TX
-$1,147$32,28848d
Kia Country of SavannahSavannah, GA
-$1,144$31,96148d
Orr Kia of ShreveportShreveport, LA
-$1,140$32,06048d