Negotiation Guide
Opening Offer
$30,427
Fair Price
$31,927
Walk Away Above
$32,391
- • Recent buyers paid ~$687 below MSRP
- • Sitting 52 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$29,570
Est. Invoice$30,555
Holdback (est.)$986
MSRP (Sticker)$32,855
Asking Price$32,091
Markup-$764
Est. Dealer Margin on This Car$2,522
Percentile38% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold2743
Avg Markup-$687
Median Markup-$641
Best Deal-$1,177
Worst Deal-$303
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory181 vehicles
Avg Markup (All Models)-$823
Avg Markup (K5)-$690
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$799
Cheaper K5 GT-Line FWD Inventory
Kia AutosportPensacola, FL
-$1,166$32,18952d
Dothan KiaDothan, AL
-$1,165$32,06052d
Carriage Kia of WoodstockWoodstock, GA
-$1,162$32,05352d
Merced KiaMerced, CA
-$1,156$32,21952d
Ottawa KiaOttawa, IL
-$1,156$32,21452d
Dyer KiaLake Wales, FL
-$1,152$31,99852d
Kia AutosportPensacola, FL
-$1,152$32,00352d
Classic KiaBeaumont, TX
-$1,147$32,28852d
Kia Country of SavannahSavannah, GA
-$1,144$31,96152d
Orr Kia of ShreveportShreveport, LA
-$1,140$32,06052d