Negotiation Guide
Opening Offer
$30,346
Fair Price
$31,846
Walk Away Above
$32,313
- • Recent buyers paid ~$688 below MSRP
- • Sitting 49 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$29,502
Est. Invoice$30,485
Holdback (est.)$983
MSRP (Sticker)$32,780
Asking Price$32,157
Markup-$623
Est. Dealer Margin on This Car$2,655
Percentile49% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold3297
Avg Markup-$688
Median Markup-$646
Best Deal-$1,177
Worst Deal-$303
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory408 vehicles
Avg Markup (All Models)-$966
Avg Markup (K5)-$565
% Below MSRP64%
Avg Days to Sell35 days
Avg Sold Markup-$986
Cheaper K5 GT-Line FWD Inventory
Kia AutosportPensacola, FL
-$1,166$32,18949d
Dothan KiaDothan, AL
-$1,165$32,06049d
Carriage Kia of WoodstockWoodstock, GA
-$1,162$32,05349d
Merced KiaMerced, CA
-$1,156$32,21949d
Ottawa KiaOttawa, IL
-$1,156$32,21449d
Dyer KiaLake Wales, FL
-$1,152$31,99849d
Kia AutosportPensacola, FL
-$1,152$32,00349d
Classic KiaBeaumont, TX
-$1,147$32,28849d
Kia Country of SavannahSavannah, GA
-$1,144$31,96149d
Orr Kia of ShreveportShreveport, LA
-$1,140$32,06049d