Negotiation Guide
Opening Offer
$27,389
Fair Price
$28,889
Walk Away Above
$29,337
- • Recent buyers paid ~$687 below MSRP
- • Sitting 51 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$26,807
Est. Invoice$27,700
Holdback (est.)$894
MSRP (Sticker)$29,785
Asking Price$28,903
Markup-$882
Est. Dealer Margin on This Car$2,097
Percentile20% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold2743
Avg Markup-$687
Median Markup-$641
Best Deal-$1,177
Worst Deal-$303
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory158 vehicles
Avg Markup (All Models)-$1,046
Avg Markup (K5)-$829
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,117
Cheaper K5 GT-Line FWD Inventory
Kia AutosportPensacola, FL
-$1,166$32,18951d
Dothan KiaDothan, AL
-$1,165$32,06051d
Carriage Kia of WoodstockWoodstock, GA
-$1,162$32,05351d
Merced KiaMerced, CA
-$1,156$32,21951d
Ottawa KiaOttawa, IL
-$1,156$32,21451d
Dyer KiaLake Wales, FL
-$1,152$31,99851d
Kia AutosportPensacola, FL
-$1,152$32,00351d
Classic KiaBeaumont, TX
-$1,147$32,28851d
Kia Country of SavannahSavannah, GA
-$1,144$31,96151d
Orr Kia of ShreveportShreveport, LA
-$1,140$32,06051d