Negotiation Guide
Opening Offer
$33,998
Fair Price
$35,498
Walk Away Above
$35,911
- • Recent buyers paid ~$827 below MSRP
Price Breakdown
Est. Dealer Cost$32,693
Est. Invoice$33,782
Holdback (est.)$1,090
MSRP (Sticker)$36,325
Asking Price$35,568
Markup-$757
Est. Dealer Margin on This Car$2,876
Percentile62% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold101
Avg Markup-$827
Median Markup-$763
Best Deal-$1,202
Worst Deal-$420
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory368 vehicles
Avg Markup (All Models)-$969
Avg Markup (K5)-$556
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$866
Cheaper K5 EX Inventory
Kia AutosportPensacola, FL
-$1,228$36,22749d
Daytona KiaDaytona Beach, FL
-$1,215$36,16549d
Gossett Kia SouthMemphis, TN
-$1,215$36,16049d
Kia of East SyracuseEast Syracuse, NY
-$1,198$36,07249d
Gossett Kia SouthMemphis, TN
-$1,197$36,07349d
Matthews KiaVestal, NY
-$1,196$36,06449d
Warner KiaParkersburg, WV
-$1,192$36,04849d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$1,185$36,01049d
Kia Country of SavannahSavannah, GA
-$1,180$35,83049d
Kia of Grand IslandGrand Island, NE
-$1,169$35,92649d