Negotiation Guide
Opening Offer
$34,655
Fair Price
$36,155
Walk Away Above
$36,568
- • Recent buyers paid ~$825 below MSRP
Price Breakdown
Est. Dealer Cost$33,282
Est. Invoice$34,391
Holdback (est.)$1,109
MSRP (Sticker)$36,980
Asking Price$36,178
Markup-$802
Est. Dealer Margin on This Car$2,896
Percentile51% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold83
Avg Markup-$825
Median Markup-$765
Best Deal-$1,202
Worst Deal-$420
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory73 vehicles
Avg Markup (All Models)-$720
Avg Markup (K5)-$633
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$769
Cheaper K5 EX Inventory
Kia AutosportPensacola, FL
-$1,228$36,22751d
Daytona KiaDaytona Beach, FL
-$1,215$36,16551d
Gossett Kia SouthMemphis, TN
-$1,215$36,16051d
Kia of East SyracuseEast Syracuse, NY
-$1,198$36,07251d
Gossett Kia SouthMemphis, TN
-$1,197$36,07351d
Matthews KiaVestal, NY
-$1,196$36,06451d
Warner KiaParkersburg, WV
-$1,192$36,04851d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$1,185$36,01051d
Kia Country of SavannahSavannah, GA
-$1,180$35,83051d
Kia of Grand IslandGrand Island, NE
-$1,169$35,92651d