Negotiation Guide
Opening Offer
$34,418
Fair Price
$35,918
Walk Away Above
$36,331
- • Recent buyers paid ~$827 below MSRP
Price Breakdown
Est. Dealer Cost$33,071
Est. Invoice$34,173
Holdback (est.)$1,102
MSRP (Sticker)$36,745
Asking Price$35,980
Markup-$765
Est. Dealer Margin on This Car$2,910
Percentile62% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold101
Avg Markup-$827
Median Markup-$763
Best Deal-$1,202
Worst Deal-$420
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory450 vehicles
Avg Markup (All Models)-$601
Avg Markup (K5)-$606
% Below MSRP48%
Avg Days to Sell33 days
Avg Sold Markup-$685
Cheaper K5 EX Inventory
Kia AutosportPensacola, FL
-$1,228$36,22749d
Daytona KiaDaytona Beach, FL
-$1,215$36,16549d
Gossett Kia SouthMemphis, TN
-$1,215$36,16049d
Kia of East SyracuseEast Syracuse, NY
-$1,198$36,07249d
Gossett Kia SouthMemphis, TN
-$1,197$36,07349d
Matthews KiaVestal, NY
-$1,196$36,06449d
Warner KiaParkersburg, WV
-$1,192$36,04849d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$1,185$36,01049d
Kia Country of SavannahSavannah, GA
-$1,180$35,83049d
Kia of Grand IslandGrand Island, NE
-$1,169$35,92649d