Negotiation Guide
Opening Offer
$34,389
Fair Price
$35,889
Walk Away Above
$36,407
- • Recent buyers paid ~$834 below MSRP
- • Sitting 48 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$33,233
Est. Invoice$34,340
Holdback (est.)$1,108
MSRP (Sticker)$36,925
Asking Price$35,938
Markup-$987
Est. Dealer Margin on This Car$2,706
Percentile31% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold90
Avg Markup-$834
Median Markup-$767
Best Deal-$1,202
Worst Deal-$420
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory231 vehicles
Avg Markup (All Models)-$1,138
Avg Markup (K5)-$1,015
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,191
Cheaper K5 EX Inventory
Kia AutosportPensacola, FL
-$1,228$36,22748d
Daytona KiaDaytona Beach, FL
-$1,215$36,16548d
Gossett Kia SouthMemphis, TN
-$1,215$36,16048d
Kia of East SyracuseEast Syracuse, NY
-$1,198$36,07248d
Gossett Kia SouthMemphis, TN
-$1,197$36,07348d
Matthews KiaVestal, NY
-$1,196$36,06448d
Warner KiaParkersburg, WV
-$1,192$36,04848d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$1,185$36,01048d
Kia Country of SavannahSavannah, GA
-$1,180$35,83048d
Kia of Grand IslandGrand Island, NE
-$1,169$35,92648d