Negotiation Guide
Opening Offer
$26,910
Fair Price
$28,410
Walk Away Above
$28,725
- • Recent buyers paid ~$630 below MSRP
Price Breakdown
Est. Dealer Cost$26,136
Est. Invoice$27,007
Holdback (est.)$871
MSRP (Sticker)$29,040
Asking Price$28,574
Markup-$466
Est. Dealer Margin on This Car$2,438
Percentile70% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold297
Avg Markup-$630
Median Markup-$616
Best Deal-$992
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory421 vehicles
Avg Markup (All Models)-$963
Avg Markup (K5)-$565
% Below MSRP65%
Avg Days to Sell36 days
Avg Sold Markup-$989
Cheaper K5 LXS FWD Inventory
Kia of Rainbow CityRainbow City, AL
-$979$28,84152d
Carriage Kia of AlpharettaAlpharetta, GA
-$970$28,80052d
Lawton KiaLawton, OK
-$969$28,79152d
McGrath KiaHiawatha, IA
-$950$28,68052d
Kia of DaphneDaphne, AL
-$947$28,68352d
Kia of DaphneDaphne, AL
-$938$28,64252d
Friendship Kia of BeckleyMount Hope, WV
-$933$28,18252d
Dean McCrary KiaHattiesburg, MS
-$930$28,24552d
Bill Byrd KiaPanama City, FL
-$929$28,31152d
Airport KiaNaples, FL
-$925$28,29552d