Negotiation Guide
Opening Offer
$26,885
Fair Price
$28,385
Walk Away Above
$28,700
- • Recent buyers paid ~$630 below MSRP
Price Breakdown
Est. Dealer Cost$26,114
Est. Invoice$26,984
Holdback (est.)$870
MSRP (Sticker)$29,015
Asking Price$28,552
Markup-$463
Est. Dealer Margin on This Car$2,439
Percentile71% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold297
Avg Markup-$630
Median Markup-$616
Best Deal-$992
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory67 vehicles
Avg Markup (All Models)-$709
Avg Markup (K5)-$704
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$782
Cheaper K5 LXS FWD Inventory
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-$970$28,80051d
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McGrath KiaHiawatha, IA
-$950$28,68051d
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Kia of DaphneDaphne, AL
-$938$28,64251d
Friendship Kia of BeckleyMount Hope, WV
-$933$28,18251d
Dean McCrary KiaHattiesburg, MS
-$930$28,24551d
Bill Byrd KiaPanama City, FL
-$929$28,31151d
Airport KiaNaples, FL
-$925$28,29551d