Negotiation Guide
Opening Offer
$26,804
Fair Price
$28,304
Walk Away Above
$28,620
- • Recent buyers paid ~$631 below MSRP
Price Breakdown
Est. Dealer Cost$26,042
Est. Invoice$26,910
Holdback (est.)$868
MSRP (Sticker)$28,935
Asking Price$28,486
Markup-$449
Est. Dealer Margin on This Car$2,445
Percentile84% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold354
Avg Markup-$631
Median Markup-$622
Best Deal-$997
Worst Deal-$312
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory239 vehicles
Avg Markup (All Models)-$830
Avg Markup (K5)-$718
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$798
Cheaper K5 LXS FWD Inventory
Kia of Rainbow CityRainbow City, AL
-$979$28,84150d
Carriage Kia of AlpharettaAlpharetta, GA
-$970$28,80050d
Lawton KiaLawton, OK
-$969$28,79150d
McGrath KiaHiawatha, IA
-$950$28,68050d
Kia of DaphneDaphne, AL
-$947$28,68350d
Kia of DaphneDaphne, AL
-$938$28,64250d
Friendship Kia of BeckleyMount Hope, WV
-$933$28,18250d
Dean McCrary KiaHattiesburg, MS
-$930$28,24550d
Bill Byrd KiaPanama City, FL
-$929$28,31150d
Airport KiaNaples, FL
-$925$28,29550d