Negotiation Guide
Opening Offer
$27,150
Fair Price
$28,650
Walk Away Above
$28,965
- • Recent buyers paid ~$630 below MSRP
Price Breakdown
Est. Dealer Cost$26,352
Est. Invoice$27,230
Holdback (est.)$878
MSRP (Sticker)$29,280
Asking Price$28,664
Markup-$616
Est. Dealer Margin on This Car$2,312
Percentile45% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold297
Avg Markup-$630
Median Markup-$616
Best Deal-$992
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory134 vehicles
Avg Markup (All Models)-$922
Avg Markup (K5)-$593
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$838
Cheaper K5 LXS FWD Inventory
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-$970$28,80052d
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-$969$28,79152d
McGrath KiaHiawatha, IA
-$950$28,68052d
Kia of DaphneDaphne, AL
-$947$28,68352d
Kia of DaphneDaphne, AL
-$938$28,64252d
Friendship Kia of BeckleyMount Hope, WV
-$933$28,18252d
Dean McCrary KiaHattiesburg, MS
-$930$28,24552d
Bill Byrd KiaPanama City, FL
-$929$28,31152d
Airport KiaNaples, FL
-$925$28,29552d