Negotiation Guide
Opening Offer
$26,805
Fair Price
$28,305
Walk Away Above
$28,620
- • Recent buyers paid ~$630 below MSRP
Price Breakdown
Est. Dealer Cost$26,042
Est. Invoice$26,910
Holdback (est.)$868
MSRP (Sticker)$28,935
Asking Price$28,486
Markup-$449
Est. Dealer Margin on This Car$2,445
Percentile84% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold297
Avg Markup-$630
Median Markup-$616
Best Deal-$992
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory244 vehicles
Avg Markup (All Models)-$825
Avg Markup (K5)-$718
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$803
Cheaper K5 LXS FWD Inventory
Kia of Rainbow CityRainbow City, AL
-$979$28,84151d
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-$970$28,80051d
Lawton KiaLawton, OK
-$969$28,79151d
McGrath KiaHiawatha, IA
-$950$28,68051d
Kia of DaphneDaphne, AL
-$947$28,68351d
Kia of DaphneDaphne, AL
-$938$28,64251d
Friendship Kia of BeckleyMount Hope, WV
-$933$28,18251d
Dean McCrary KiaHattiesburg, MS
-$930$28,24551d
Bill Byrd KiaPanama City, FL
-$929$28,31151d
Airport KiaNaples, FL
-$925$28,29551d