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Deal Sheet: 2026 Sonata SE
Zimbrick Hyundai West · Madison, WI · VIN: KMHL24JA1TA550601
Price Breakdown
Est. Dealer Cost$25,286
Est. Invoice$26,128
Holdback (est.)$843
MSRP (Sticker)$28,095
This dealer feed publishes MSRP only — no negotiated selling price. Use the sticker (and dealer-cost estimate above) as your starting point, then confirm the actual out-the-door price with the dealer.
Days on Lot89 days
Dealer Profile
Inventory346 vehicles
Avg Markup (All Models)-$1,287
Avg Markup (Sonata)$0
% Below MSRP41%
Avg Days to Sell36 days
Avg Sold Markup-$1,323