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Deal Sheet: 2026 Trailseeker Premium

Van Bortel Subaru of Rochester · Rochester, NY · VIN: JTMBGAHCXTY003096

Negotiation Guide

Opening Offer

$37,517

Fair Price

$39,017

Walk Away Above

$40,486

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$38,178

Est. Invoice$39,017

Holdback$839

MSRP (Sticker)$41,954

Asking Price$40,954

Markup-$1,000

Dealer Margin on This Car$2,776

Percentile23% of inventory is priced lower

Days on Lot0 days

Dealer Profile

Inventory313 vehicles

Avg Markup (All Models)-$1,576

Avg Markup (Trailseeker)-$1,000

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

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