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Deal Sheet: 2026 Trailseeker Premium

Subaru City of Milwaukee · Milwaukee, WI · VIN: JTMBGAHC9TY005955

Negotiation Guide

Opening Offer

$37,701

Fair Price

$39,201

Walk Away Above

$40,677

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$38,358

Est. Invoice$39,201

Holdback$843

MSRP (Sticker)$42,152

Asking Price$42,551

Markup+$399

Dealer Margin on This Car$4,193

Percentile80% of inventory is priced lower

Days on Lot0 days

Dealer Profile

Inventory343 vehicles

Avg Markup (All Models)-$1,090

Avg Markup (Trailseeker)+$399

% Below MSRP51%

Avg Days to Sellnull days

Avg Sold Markup$0

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