Negotiation Guide
Opening Offer
$36,814
Fair Price
$38,314
Walk Away Above
$39,756
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,490
Est. Invoice$38,314
Holdback$824
MSRP (Sticker)$41,198
Asking Price$39,198
Markup-$2,000
Dealer Margin on This Car$1,708
Percentile16% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory214 vehicles
Avg Markup (All Models)-$1,832
Avg Markup (Solterra)-$2,000
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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