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Deal Sheet: 2026 Solterra Premium
Zeigler Subaru of Lafayette · Lafayette, IN · VIN: JTMBEAGC2TA001214
Negotiation Guide
Opening Offer
$36,779
Fair Price
$38,279
Walk Away Above
$39,719
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,456
Est. Invoice$38,279
Holdback$823
MSRP (Sticker)$41,160
Asking Price$39,428
Markup-$1,732
Dealer Margin on This Car$1,972
Percentile20% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory298 vehicles
Avg Markup (All Models)-$1,263
Avg Markup (Solterra)-$1,732
% Below MSRP59%
Avg Days to Sellnull days
Avg Sold Markup$0
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