This Is Already a Great Deal
Opening Offer
$35,718
Asking Price
$36,823
Max Price
$36,823
- • Recent buyers paid ~$670 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $670 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$32,772
Est. Invoice$33,509
Holdback$736
MSRP (Sticker)$36,823
Asking Price$36,823
Markup$0
Dealer Margin on This Car$4,051
Percentile52% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold1780
Avg Markup+$670
Median Markup$0
Best Deal-$2,431
Worst Deal+$8,800
% Sold Below MSRP54%
Avg Days to Sell23 days
Dealer Profile
Inventory84 vehicles
Avg Markup (All Models)-$669
Avg Markup (RAV4)+$1,435
% Below MSRP90%
Avg Days to Sell20 days
Avg Sold Markup-$383
Price History
Jun 23, 2026$39,461 → $36,823(-$2,638)
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