Deal Sheet: 2026 RAV4 Limited AWD

Toyota of Montgomery · Montgomery, AL · VIN: JTM6CRAV4TD332939

Negotiation Guide

Opening Offer

$46,322

Fair Price

$47,822

Walk Away Above

$47,599

• Recent buyers paid ~$446 above MSRP

Price Breakdown

Est. Dealer Cost$42,165

Est. Invoice$43,112

Holdback (est.)$948

MSRP (Sticker)$47,376

Asking Price$48,371

Markup+$995

Est. Dealer Margin on This Car$6,206

Percentile85% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold3204

Avg Markup+$446

Median Markup$0

Best Deal-$2,300

Worst Deal+$16,142

% Sold Below MSRP55%

Avg Days to Sell21 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$47

Avg Markup (RAV4)+$978

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$60

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