Deal Sheet: 2026 RAV4 Limited AWD

McKinnon Toyota · Clanton, AL · VIN: JTM6CRAV3TD331653

Negotiation Guide

Opening Offer

$48,281

Fair Price

$49,781

Walk Away Above

$49,558

• Recent buyers paid ~$446 above MSRP

Price Breakdown

Est. Dealer Cost$43,908

Est. Invoice$44,895

Holdback (est.)$987

MSRP (Sticker)$49,335

Asking Price$50,234

Markup+$899

Est. Dealer Margin on This Car$6,326

Percentile85% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold3204

Avg Markup+$446

Median Markup$0

Best Deal-$2,300

Worst Deal+$16,142

% Sold Below MSRP55%

Avg Days to Sell21 days

Dealer Profile

Inventory177 vehicles

Avg Markup (All Models)-$557

Avg Markup (RAV4)+$936

% Below MSRP48%

Avg Days to Sell21 days

Avg Sold Markup+$260

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