Deal Sheet: 2026 RAV4 Limited AWD

Kendall Toyota of Anchorage · Anchorage, AK · VIN: JTM6CRAV0TD326846

Negotiation Guide

Opening Offer

$44,419

Fair Price

$45,919

Walk Away Above

$46,036

• Recent buyers paid ~$446 above MSRP
• Sitting 52 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$41,077

Est. Invoice$42,000

Holdback (est.)$923

MSRP (Sticker)$46,154

Asking Price$46,453

Markup+$299

Est. Dealer Margin on This Car$5,376

Percentile68% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold3204

Avg Markup+$446

Median Markup$0

Best Deal-$2,300

Worst Deal+$16,142

% Sold Below MSRP55%

Avg Days to Sell21 days

Dealer Profile

Inventory493 vehicles

Avg Markup (All Models)+$889

Avg Markup (RAV4)+$299

% Below MSRP0%

Avg Days to Sell40 days

Avg Sold Markup+$695

Price History

Jun 3, 2026$46,154 → $46,453(+$299)

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