Negotiation Guide
Opening Offer
$57,699
Fair Price
$59,199
Walk Away Above
$59,099
- • Recent buyers paid ~$200 above MSRP
Price Breakdown
Est. Dealer Cost$52,509
Est. Invoice$53,689
Holdback (est.)$1,180
MSRP (Sticker)$58,999
Dealer Add-Ons (DIA)+$897
Asking Price$60,195
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$7,686
Percentile85% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold413
Avg Markup+$200
Median Markup$0
Best Deal-$3,126
Worst Deal+$4,962
% Sold Below MSRP59%
Avg Days to Sell34 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (NX)+$1,196
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
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