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Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD
Victory Toyota Charleston · Charleston, WV · VIN: JTEVB5BR8T5042797
Negotiation Guide
Opening Offer
$60,636
Fair Price
$62,136
Walk Away Above
$62,758
- • Recent buyers paid ~$659 below MSRP
- • Sitting 96 days (avg 50) — extra leverage
Price Breakdown
Est. Dealer Cost$56,407
Est. Invoice$57,675
Holdback (est.)$1,268
MSRP (Sticker)$63,379
Asking Price$63,279
Markup-$100
Est. Dealer Margin on This Car$6,872
Percentile29% of inventory is priced lower
Days on Lot96 days
What Others Paid (Last 30 Days)
Cars Sold2271
Avg Markup-$659
Median Markup$0
Best Deal-$6,854
Worst Deal+$12,377
% Sold Below MSRP75%
Avg Days to Sell50 days
Dealer Profile
Inventory102 vehicles
Avg Markup (All Models)-$44
Avg Markup (4Runner Hybrid)-$11
% Below MSRP99%
Avg Days to Sell35 days
Avg Sold Markup-$193
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