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Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD
Moses Toyota · Saint Albans, WV · VIN: JTEVB5BR3T5033313
Negotiation Guide
Opening Offer
$60,289
Fair Price
$61,789
Walk Away Above
$62,627
- • Recent buyers paid ~$659 below MSRP
- • Sitting 130 days (avg 50) — extra leverage
Price Breakdown
Est. Dealer Cost$56,483
Est. Invoice$57,752
Holdback (est.)$1,269
MSRP (Sticker)$63,464
Asking Price$62,464
Markup-$1,000
Est. Dealer Margin on This Car$5,981
Percentile25% of inventory is priced lower
Days on Lot130 days
What Others Paid (Last 30 Days)
Cars Sold2271
Avg Markup-$659
Median Markup$0
Best Deal-$6,854
Worst Deal+$12,377
% Sold Below MSRP75%
Avg Days to Sell50 days
Dealer Profile
Inventory348 vehicles
Avg Markup (All Models)-$798
Avg Markup (4Runner Hybrid)-$91
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$519
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