Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road PT4WD

Toyota of Colchester · Colchester, CT · VIN: JTEVB5BR0T5047377

Negotiation Guide

Opening Offer

$53,772

Fair Price

$55,272

Walk Away Above

$55,443

• Recent buyers paid ~$342 below MSRP

Price Breakdown

Est. Dealer Cost$49,496

Est. Invoice$50,609

Holdback (est.)$1,112

MSRP (Sticker)$55,614

Asking Price$56,303

Markup+$689

Est. Dealer Margin on This Car$6,807

Percentile87% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold249

Avg Markup-$342

Median Markup$0

Best Deal-$5,139

Worst Deal+$10,117

% Sold Below MSRP74%

Avg Days to Sell64 days

Dealer Profile

Inventory53 vehicles

Avg Markup (All Models)+$655

Avg Markup (4Runner Hybrid)+$689

% Below MSRP6%

Avg Days to Sell42 days

Avg Sold Markup+$435

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