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Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD
Victory Toyota Barboursville · Barboursville, WV · VIN: JTEVB5BR0T5046410
Negotiation Guide
Opening Offer
$61,440
Fair Price
$62,940
Walk Away Above
$63,269
- • Recent buyers paid ~$659 below MSRP
Price Breakdown
Est. Dealer Cost$56,603
Est. Invoice$57,875
Holdback (est.)$1,272
MSRP (Sticker)$63,599
Asking Price$63,599
Markup$0
Est. Dealer Margin on This Car$6,996
Percentile70% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold2271
Avg Markup-$659
Median Markup$0
Best Deal-$6,854
Worst Deal+$12,377
% Sold Below MSRP75%
Avg Days to Sell50 days
Dealer Profile
Inventory105 vehicles
Avg Markup (All Models)-$1,083
Avg Markup (4Runner Hybrid)-$315
% Below MSRP97%
Avg Days to Sell28 days
Avg Sold Markup-$904
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