Deal Sheet: 2026 4Runner SR5 PT4WD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: JTEVA5BRXT5146307

Negotiation Guide

Opening Offer

$45,806

Fair Price

$47,306

Walk Away Above

$47,363

• Recent buyers paid ~$114 below MSRP

Price Breakdown

Est. Dealer Cost$42,204

Est. Invoice$43,152

Holdback (est.)$948

MSRP (Sticker)$47,420

Asking Price$48,220

Markup+$800

Est. Dealer Margin on This Car$6,016

Percentile89% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (4Runner)+$380

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$617

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