Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Serra Toyota of Traverse City · Traverse City, MI · VIN: JTEVA5BRXT5138501

Negotiation Guide

Opening Offer

$58,152

Fair Price

$59,652

Walk Away Above

$59,840

• Recent buyers paid ~$376 below MSRP

Price Breakdown

Est. Dealer Cost$53,425

Est. Invoice$54,625

Holdback (est.)$1,201

MSRP (Sticker)$60,028

Asking Price$60,028

Markup$0

Est. Dealer Margin on This Car$6,603

Percentile69% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold1513

Avg Markup-$376

Median Markup$0

Best Deal-$6,116

Worst Deal+$14,019

% Sold Below MSRP72%

Avg Days to Sell36 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$1,498

Avg Markup (4Runner)$0

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$1,029

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