Deal Sheet: 2026 4Runner SR5 PT4WD

Synergy Toyota of Hernando · Hernando, MS · VIN: JTEVA5BRXT5131791

Negotiation Guide

Opening Offer

$49,665

Fair Price

$51,165

Walk Away Above

$51,423

• Recent buyers paid ~$114 below MSRP
• Sitting 48 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$45,996

Est. Invoice$47,030

Holdback (est.)$1,034

MSRP (Sticker)$51,681

Asking Price$51,681

Markup$0

Est. Dealer Margin on This Car$5,685

Percentile68% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory170 vehicles

Avg Markup (All Models)-$54

Avg Markup (4Runner)$0

% Below MSRP98%

Avg Days to Sell23 days

Avg Sold Markup+$95

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