Deal Sheet: 2026 4Runner SR5 PT4WD

Billion Toyota · Sioux Falls, SD · VIN: JTEVA5BRXT5129572

Negotiation Guide

Opening Offer

$43,734

Fair Price

$45,234

Walk Away Above

$45,753

• Recent buyers paid ~$114 below MSRP
• Sitting 85 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$41,183

Est. Invoice$42,108

Holdback (est.)$925

MSRP (Sticker)$46,273

Dealer Add-Ons (DIA)+$399

Asking Price$46,921

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,738

Percentile84% of inventory is priced lower

Days on Lot85 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (4Runner)+$648

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$103

Price History

May 11, 2026$46,173 → $46,273(+$100)

Jul 18, 2026$46,273 → $46,921(+$648)

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